Master of Science in Professional Communication

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New Concentrations of Master of Science in Professional Communication

MSPC Concentrations (four electives from a chosen area of concentration and one elective of choice from any SPS course)

Digital Media Concentration (Choose 4)

Digital media are continually transforming the way consumers and businesses interact and has significant impact on social life as well. Students in this program will develop a deep appreciation and understanding of the role media plays in contemporary society. Students learn how to leverage media to engage people in a wide-range of applications such as building customer loyalty, increasing revenues, improving health choices, or promoting educational programs. This concentration will provide students with specialization in social and digital media strategies to enter into a profession like media strategist, SEO strategist, online community manager, blogger, or freelance copywriter.

MSPC 3030 – Freelance Writing and Strategy

MSPC 3050 – Social Media and Marketing Communication

MSPC 3100 – Marketing Communication

MSIT 3210 – Introduction to New Media Technologies

MSPC 3800 – Global Communication Strategy

MSIT 3820 – Business Intelligence

MPA 3840 – Project Management

MSPC 3940 – Internship

Communication Leadership Concentration (Choose 4)

Communication leadership students will learn how to inspire action and influence change. Students utilize creative thinking to move people towards the mission and vision of an organization. While in the program, students are introduced to models of leadership and methods to reach organizational goals. This concentration allows students to pursue positions where proven leadership qualities and communication expertise are vital. This would include careers such as communication consultant, life coach, media manager, human resource professional, training and development specialist, or manager in many settings.

MPA 3120 – Organizational Behavior & Leadership

MPA 3840 – Project Management

MPA 3170 – Change Management

MSIT 3820 – Business Intelligence

MPA 3930 – Fundamentals of Business Analysis

MSPC 3620 – Cultural Diversity And Intercultural Communication

MPA 3660 – Intervention, Mediation and Negotiation

MSPC 3940 – Internship

Strategic Communication Concentration (Choose 4)

Strategic Communication is the study of how individuals and organizations use communication and media to negotiate their role in highly mediated societies. Public relations and advertising are central aspects of strategic communication and involves the study of how organizations influence opinions and the behavior of key publics and how they try to respond and adapt to the concerns of these publics. The curriculum emphasizes an ethical approach to public relations and analyzes the impacts strategic communication practices have on societies. Students explore communication contexts, theories, and processes as a means of understanding and critically analyzing social influence. In addition, students learn to evaluate challenges and engage in strategic communication to respond to them.

MSPC 3050 – Social Media and Marketing Communication

MPA 3840 – Project Management

MSPC 3750 – Advertising Theory and Practice

MSIT 3820 – Business Intelligence

MSPC 3100 – Marketing Communication

MSPC 3780 – Theory and Practice of Persuasion

MSPC 3090 – Public Relations

MSPC 3940 – Internship